Kentucky

2014 NCAA TOURNAMENT: 15.3M+ Facebook Users Create 46M Combined Posts, Comments, Likes

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The 2014 NCAA Division I Men’s Basketball Championship tournament came to a close Wednesday night, with the University of Connecticut’s 60-54 victory over the University of Kentucky at AT&T Stadium in Arlington, Texas, and Facebook announced in a Newsroom post that the 2014 version of March Madness spawned 46 million combined posts, comments, and likes between March 16 and April 7, from more than 15.3 million users.

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MARCH MADNESS: SocialCode Picks Duke, Too

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Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”

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McConnell Challenger Lundergan Grimes Uses Facebook to Launch ‘Team Switch’

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Sen. Mitch McConnell‘s main Democratic challenger in the closely watched Kentucky Senate race is using Facebook as part of a multi-platform strategy to unseat the long-serving Minority Leader in the U.S. Senate.

Alison Lundergan Grimes’ campaign kick-off came last week as expected, with a big splash including the obligatory bus tour, rousing official kick-off speech and ending with a face-off among the candidates at the 133rd Fancy Farm event over the weekend.

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