Kevin McCarthy

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Plays Role In PR War Over ‘Fiscal Cliff’ Debate

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As the rhetoric around the “fiscal cliff” talks heat up in Washington, D.C., President Barack Obama and the Republican leadership in Congress are squaring off on Facebook to to tell their sides of the story. It’s not unlike the summer of 2011, when congressional leaders used Facebook and other social media channels to rally support for their sides during negotiations to raise the debt ceiling — and we know how well those talks went.

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Likester AdCenter Looks Behind Facebook Likes

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Pressing the like button is so much fun, and engaging, isn’t it. And marketers are hoping you’ll continue having a click-away ball as new tools emerge on the scene to help leverage the like’s power to help target ads. One such new advertising tool, the Likester AdCenter, was unveiled last week with an aim to identify and analyze the user information behind the Facebook like, Business Insider reported.

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