As the rhetoric around the “fiscal cliff” talks heat up in Washington, D.C., President Barack Obama and the Republican leadership in Congress are squaring off on Facebook to to tell their sides of the story. It’s not unlike the summer of 2011, when congressional leaders used Facebook and other social media channels to rally support for their sides during negotiations to raise the debt ceiling — and we know how well those talks went.
Facebook recently celebrated a major milestone: 1 billion users. On Friday, the social network reached out to some of the most influential Facebook users in politics, asking lawmakers what they could do with the unified force of a billion people.
Rep. Paul Ryan (R-Wis.), who was announced as Republican presidential candidate Mitt Romney’s running mate Saturday, is no stranger to Facebook, and the social network exploded with activity upon the revealing of the vice presidential nominee.
Pressing the like button is so much fun, and engaging, isn’t it. And marketers are hoping you’ll continue having a click-away ball as new tools emerge on the scene to help leverage the like’s power to help target ads. One such new advertising tool, the Likester AdCenter, was unveiled last week with an aim to identify and analyze the user information behind the Facebook like, Business Insider reported.
Three younger Republican leaders from the U.S. House of Representatives — Eric Cantor, Kevin McCarthy and Paul Ryan — join Facebook COO Sheryl Sandberg for a live discussion on the economy next Monday, September 26.