Kevin Systrom

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Everything You Need To Know About Instagram Direct

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If you took our poll about what Instagram would announce at its press event in New York Thursday, and you guessed, “private messaging and/or group messaging features,” you were absolutely correct, as Co-Founder and CEO Kevin Systrom announced the launch of Instagram Direct, which allows users of the Facebook-owned photo- and video-sharing network to send photo and video messages directly to friends.

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Vine Vs. Video On Instagram: The Jockeying Starts Early, But Is There Room For Both?

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Is there enough room for both Twitter-owned video-sharing application Vine and Video on Instagram, which was introduced at a press event Thursday at Facebook’s headquarters in Menlo Park, Calif.? Time will tell, but the jockeying for position began long before Facebook Co-Founder and CEO Mark Zuckerberg and his counterpart at Instagram, Kevin Systrom, took the stage Thursday.

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