Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.
Keyword Insights API
One of the latest media companies to gain access to the public feed application-programming interface and keyword insights API introduced by Facebook in September is SportStream, which intends to mine the two APIs for data that can be used in real-time during broadcasts of sporting events, potentially by year-end.
Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.
The average Facebook user does not come to the social network in search of news, but he or she usually winds up discovering news anyway, as a new study from Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, found that of the 64 percent of U.S. adults who are Facebook users, 47 percent of that group “ever” gets news from the social network, leading Pew to call 30 percent of U.S. adults “Facebook news consumers.”
NBC News used Facebook’s recently introduced keyword insights application-programming interface to examine the use of the #DearCongress hashtag it launched Tuesday in the wake of the government shutdown, and it found that women were talking about the event nearly three times more than men were (74 percent to 26 percent).
Facebook will begin sending weekly reports to the “Big Four” television networks — ABC, CBS, Fox, and NBC — and a “small number of select partners,” according to a report by The Wall Street Journal’s Digits blog.
Fox Sports became the latest media entity to reach an agreement to use the two media-centric application-programming interfaces the social network introduced earlier this month, as Facebook and Fox Sports announced a six-month partnership deal Sunday, as reported by Mashable.
The 65th Annual Primetime Emmy Awards ceremony aired on CBS Sunday night, and The Wrap used Facebook’s recently introduced keyword insights application-programming interface to determine the five most social moments of the event on the social network.