It seems that Facebook is tracking Graph Search queries, allowing publishers to see what words typed into the search bar led to their websites. Sister site Inside Facebook reported Monday that publishers can drill down to see what Facebook users searched for using Graph Search in order to access their websites.
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Viralheat, which allows marketers to track the effectiveness of their Facebook pages, has added a new feature to its media marketing suite — Smart Stream. This new utility lets users customize smart filters to view brand mentions by keyword on Facebook, as well as other social media sites, such as Twitter and Pinterest.
How does Santa Claus manage his social media efforts? According to HootSuite, the fat man in the red suit uses its HootSuite Enterprise command center.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
Facebook announced several updates to its app dashboard on the developer side, as well as the rollout of keyword search in its app center.
The University of California, Riverside created a free application to detect spam and malware on users’ Facebook walls, MyPageKeeper, coining a new term in the process: “socware,” a combination of social malware.
Social media audience-data provider Optimal, creator of the Optim.al ad management platform, is making some data available to the public free of charge.
Now you can paste in your own keyword list within the precise interests field when buying advertising on Facebook.
KissMetrics tells us how to use the right keywords so customers can find you on Facebooik.
Facebook ad managers looking to dive deeper into analytics can now dive down to the keyword level with Word Stats from Social Ads Tool.
