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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Facebook ‘Crap Be Gone’ App: Social Fixer

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“I love every single Facebook feature and every spammy post that shows up in my News Feed,” said NO ONE EVER. No matter if you are a dilettante dabbler or a Facebook fanatic, you undoubtedly at some point or another have asked yourself, “Why does Facebook do it that way? And why can’t I change it — even a little bit?” There may be some foot-stomping involved depending on your level of frustration. Facebook always has its reasons, of course, and while it claims to want the best user experience, the reality is that the company has a bottom line to meet and advertisers to keep happy. So what is a poor Facebook user to do (besides dump Facebook, but let’s not get crazy)? Call in the Social Fixer — that’s what!

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The Yogurt Games On Facebook: Influence Vs. Sentiment

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The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.

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