Social marketing and compliance monitoring on the same platform? The partnership between social relationship platform provider Shoutlet and social business governance provider Actiance, announced Thursday, will make that combination a reality.
The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.
With Facebook’s Graph Search rolling out to users in the U.S., it’s time for page administrators to start thinking about how their pages can best take advantage of the opportunities presented by the new feature.
Facebook content-curation and scheduling application Post Planner introduced a new feature that uses a unique algorithm to allow page administrators to search for and post trending content on any keyword.
It seems that Facebook is tracking Graph Search queries, allowing publishers to see what words typed into the search bar led to their websites. Sister site Inside Facebook reported Monday that publishers can drill down to see what Facebook users searched for using Graph Search in order to access their websites.
Viralheat, which allows marketers to track the effectiveness of their Facebook pages, has added a new feature to its media marketing suite — Smart Stream. This new utility lets users customize smart filters to view brand mentions by keyword on Facebook, as well as other social media sites, such as Twitter and Pinterest.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
The University of California, Riverside created a free application to detect spam and malware on users’ Facebook walls, MyPageKeeper, coining a new term in the process: “socware,” a combination of social malware.