Facebook co-founder and CEO Mark Zuckerberg stressed advances in search during the company’s second-quarter earnings call last month, and the social network appears to be moving forward on that front, testing the ability by users of its mobile applications to search friends’ older posts by keyword, according to Bloomberg.
“I love every single Facebook feature and every spammy post that shows up in my News Feed,” said NO ONE EVER. No matter if you are a dilettante dabbler or a Facebook fanatic, you undoubtedly at some point or another have asked yourself, “Why does Facebook do it that way? And why can’t I change it — even a little bit?” There may be some foot-stomping involved depending on your level of frustration. Facebook always has its reasons, of course, and while it claims to want the best user experience, the reality is that the company has a bottom line to meet and advertisers to keep happy. So what is a poor Facebook user to do (besides dump Facebook, but let’s not get crazy)? Call in the Social Fixer — that’s what!
Real-time social media listening and reporting solution Nuvi added publishing to its arsenal, announcing Wednesday that users of its social media monitoring and visualization platform can now publish content directly to Facebook, Twitter, LinkedIn and other platforms.
A test of Facebook’s Graph Search for mobile was discovered in February by Seth Fiegerman of Mashable, who encountered the functionality within the social network’s mobile application. Monday, Justin Lafferty of sister blog Inside Facebook found evidence of a test of Graph Search on the mobile Web.
A Facebook Strategic Preferred Marketing Developer took a giant step forward in tying search-engine ads and targeted audiences on Facebook together, as Kenshoo announced the beta release of its Intent-Driven Audiences solution.
Social marketing and compliance monitoring on the same platform? The partnership between social relationship platform provider Shoutlet and social business governance provider Actiance, announced Thursday, will make that combination a reality.
The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.
With Facebook’s Graph Search rolling out to users in the U.S., it’s time for page administrators to start thinking about how their pages can best take advantage of the opportunities presented by the new feature.
Facebook content-curation and scheduling application Post Planner introduced a new feature that uses a unique algorithm to allow page administrators to search for and post trending content on any keyword.