Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Facebook loves the Harlem Shake, and we don’t just mean the company’s employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric and the Shorty Awards recently took a look at how the Harlem Shake spread throughout both sites in an infographic, posted on Mashable. While Jeff Gordon’s version rocked YouTube, the dances done by Lego, Beats by Dre, and Nerium Int. were among the most popular on Facebook.
We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.