Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
In the old days, viewers had to wait until Super Bowl Sunday to see Super Bowl ads, but that’s not the case anymore, as social media monitoring and competitive intelligence company Digimind Social has the skinny on which Super Bowl ad campaigns are already catching on.
Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.