Facebook users hoping to keep their accounts flea-free will be heartened by the news that flea- and tick-control product Frontline Plus launched a cross-platform advertising campaign on King.com Facebook game Pet Rescue Saga, with social and mobile game advertising platform MediaBrix providing the technology behind the campaign.
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.
After capturing the attention of Facebook Co-Founder and CEO Mark Zuckerberg, SongPop from FreshPlanet also captured the top spot on Facebook’s list of the 25 top-rated social games of 2012.
Game developer King.com announced its newest Facebook game, Pet Rescue Saga, last night at a launch party. King.com also previewed a mobile version of one of their most popular games, Candy Crush Saga. The company had a very important fan in attendance — Sean Ryan, Facebook’s director of games partnerships, who said King.com is making all the right moves.
Facebook wants to push more notifications, alerting users that there are games to be played and applications with which to be interacted, but it wants to make sure that it doesn’t spam people. The site announced Friday that is putting more controls in place to ensure that users aren’t bombarded with notifications that will only be ignored or hidden.
Zynga’s days as the top dog in the Facebook gaming world appear to be fading. As challengers such as Kixeye and King.com emerge, taking up more of a share in the Facebook gaming ecosystem, Zynga’s financial stake has decreased. Sister site Inside Social Games reported Tuesday that Zynga has laid off more than 100 employees from its Austin office and plans to close its Boston studio.
Not long after King.com’s Alex Dale weighed in on the state of Facebook games, the social network’s own director of game partnerships, Sean Ryan, sat down with VentureBeat. Ryan talked about how Facebook games are now a worldwide phenomenon and also addressed subscriptions, SongPop, trends, and 3D games.
While many people feel that the market for Facebook games has become saturated, one of the lead minds at King.com doesn’t see it that way. In an interview with Edge magazine, King.com Chief Marking Officer Alex Dale says the fan base for Facebook games is expanding — and that’s a good thing.
Five of the top 10 global game developers on Facebook are from Europe, the Middle East, or Asia, compared with just one in 2011, Julien Codorniou, the social network’s head of games partnerships for EMEA, said during Facebook’s developer day at GDC Europe last month.