King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
King.com leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users, giving it more than 23 percent of the market in March. Microsoft had about 26.6 million DAUs in the same time frame, with nearly 7 percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million), and Supercell (11.3 million).
FarmVille 2, Zynga’s biggest game, has lost nearly 4 million daily active users (DAUs) in the past year. Meanwhile, Candy Crush has gained 35 million DAUs.
King.com‘s Candy Crush Saga has enjoyed a consistent spot as the top-grossing application on iOS since March 2013. However, the game’s reign seems to have ended. Supercell‘s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans has raked in more than $7 million in revenue, according to AppData. Candy Crush Saga earned about $6.1 million in the same time period.
King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com’s debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.
The social gaming space is dominated by King.com and Zynga. As we recently discussed, King.com’s games alone take up one-quarter of the Facebook application market. However, Barcelona, Spain-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.
AppData announced Friday that its data are reporting King.com‘s ascendance. Although we called into question the sustainability of the developer and its most popular game, the data indicate that King.com is not a one-hit wonder.
Zynga is introducing some of its most popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King.com, which got into the mobile space sooner.