Shortly after Facebook co-founder and CEO Mark Zuckerberg’s visit to India last month, the social network announced the formation of the India Client Council, made up of client and agency partners in the country and aimed at allowing them to share ideas about the future of marketing.
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With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg’s recent visit, The Economic Times reported.