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Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

Facebook’s Strategy: Growth In Desktop, Core, Mid-Core Games

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Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.

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Zynga Lays Off 100+ Employees, Closes Boston Studio

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Zynga’s days as the top dog in the Facebook gaming world appear to be fading. As challengers such as Kixeye and King.com emerge, taking up more of a share in the Facebook gaming ecosystem, Zynga’s financial stake has decreased. Sister site Inside Social Games reported Tuesday that Zynga has laid off more than 100 employees from its Austin office and plans to close its Boston studio.

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Facebook Trying To Balance Zynga With Other Game Developers

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Facebook’s relationship with major game developer Zynga has gotten complicated. The two companies have been tied at the hip for a long time, but Zynga has been trying to cut back its reliance on the social network, since Facebook takes a 30 percent cut of profits from games on its platform. Facebook also wants the entire games ecosystem to thrive, not just Zynga. So when Facebook opened the app center, it gave smaller developers — such as Kixeye — a chance to compete.

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