Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
This week, KIXEYE has several new job openings. The company is looking for a gameplay engineer, a 3D/Unity game engineer, a mobile client engineer, a senior server engineer, and a game designer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
Game developer King.com announced its newest Facebook game, Pet Rescue Saga, last night at a launch party. King.com also previewed a mobile version of one of their most popular games, Candy Crush Saga. The company had a very important fan in attendance — Sean Ryan, Facebook’s director of games partnerships, who said King.com is making all the right moves.
Facebook wants to push more notifications, alerting users that there are games to be played and applications with which to be interacted, but it wants to make sure that it doesn’t spam people. The site announced Friday that is putting more controls in place to ensure that users aren’t bombarded with notifications that will only be ignored or hidden.
Zynga’s days as the top dog in the Facebook gaming world appear to be fading. As challengers such as Kixeye and King.com emerge, taking up more of a share in the Facebook gaming ecosystem, Zynga’s financial stake has decreased. Sister site Inside Social Games reported Tuesday that Zynga has laid off more than 100 employees from its Austin office and plans to close its Boston studio.
Not long after King.com’s Alex Dale weighed in on the state of Facebook games, the social network’s own director of game partnerships, Sean Ryan, sat down with VentureBeat. Ryan talked about how Facebook games are now a worldwide phenomenon and also addressed subscriptions, SongPop, trends, and 3D games.
Facebook’s relationship with major game developer Zynga has gotten complicated. The two companies have been tied at the hip for a long time, but Zynga has been trying to cut back its reliance on the social network, since Facebook takes a 30 percent cut of profits from games on its platform. Facebook also wants the entire games ecosystem to thrive, not just Zynga. So when Facebook opened the app center, it gave smaller developers — such as Kixeye — a chance to compete.