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Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

INFOGRAPHIC: Airlines, Particularly KLM, Soar In Terms Of Facebook Customer Service

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The airline industry was the most responsive to customer-service questions on Facebook in the fourth quarter of 2013, while the telecommunications industry fielded the most queries, and airline KLM was the best performer on Facebook, both for the fourth quarter and the full year of 2013, according to the latest Socially Devoted report from analytics provider Socialbakers.

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INFOGRAPHIC: Airlines Are The Most Socially Devoted Facebook Brands

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One of the most obvious ways to foster engagement on a Facebook page is to reply to fans’ comments. However, Socialbakers found that most companies leave questions unanswered, closing off the two-way street that is social media. According to a recent study, only 48 percent of brands respond to comments on their pages, with airlines leading the way in engagement.

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