Netherlands flag carrier airline KLM topped the second-quarter-2013 Socially Devoted list from analytics company Socialbakers, which analyzed companies in terms of responses to questions on Facebook and Twitter, as well as response times.
One of the most obvious ways to foster engagement on a Facebook page is to reply to fans’ comments. However, Socialbakers found that most companies leave questions unanswered, closing off the two-way street that is social media. According to a recent study, only 48 percent of brands respond to comments on their pages, with airlines leading the way in engagement.
How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.
Does using Facebook and LinkedIn profiles to determine which passengers to sit near on an airline flight sound far fetched? Not to KLM Royal Dutch Airlines.