Telecommunications companies dominated the second-quarter Socially Devoted analysis of customer service on Facebook by analytics provider Socialbakers, accounting for 60 percent of the 59 fastest responders.
KLM Royal Dutch Airlines
KLM Royal Dutch Airlines once again soared to the top of the quarterly Socially Devoted social customer-service report from analytics outfit Socialbakers, which added that brands on Facebook responded to 65 percent of questions in the first quarter of 2014, up from 59 percent in the fourth quarter of 2013 and 60 percent in the year-ago period.
KLM Royal Dutch Airlines has already been recognized by analytics provider Socialbakers for its responsiveness to social media questions, and now, travelers can book tickets on the Netherlands’ flagship carrier via Facebook or Twitter.
Does using Facebook and LinkedIn profiles to determine which passengers to sit near on an airline flight sound far fetched? Not to KLM Royal Dutch Airlines.