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Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

Facebook Acquires Threadsy, Developer Of Social Influence Metric Swaylo

swaylo

It seems like it’s been a while since Facebook acquired a company (the long finalization process of Instagram notwithstanding). That changed Friday when the social network added Threadsy, the parent company of Swaylo, a social influence measuring stick similar to Klout or Kred. A Facebook spokesperson confirmed the deal to AllFacebook, but had no further comment.

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