You can change just about anything you’ve got on your Facebook profile, but many times, it’s not a true representation of yourself. A new application, VI, hopes to change that. Through VI, Facebook friends can paint a picture of your true self — but only positive qualities.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Just like Facebook is integrating Bing into its graph search, Microsoft’s search engine is getting more cozy with the social network. Bing announced Thursday that more results from users’ Facebook friends will be included next to the main search results if users have connected their Facebook accounts to Bing.
Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.
Although Mark Zuckerberg doesn’t have the tabloid-turning power of Kim Kardashian or Justin Bieber, Facebook was among Bing’s most-searched terms of the year.
Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Salesforce.com Friday.
Nearly two years to the date after adding support for Facebook users’ influence, online influence-measurement service Klout announced that it will now factor in Facebook pages.
It seems like it’s been a while since Facebook acquired a company (the long finalization process of Instagram notwithstanding). That changed Friday when the social network added Threadsy, the parent company of Swaylo, a social influence measuring stick similar to Klout or Kred. A Facebook spokesperson confirmed the deal to AllFacebook, but had no further comment.
Trying to figure out what kind of benefits come with a healthy score on Klout — which takes into account influence on Facebook, Twitter and other social networks? Well, for one, a high Klout score can get you into Los Angeles’ Playhouse Nightclub for free.
In what almost seems like a version of Klout for employees of a brand, with a host of other robust features, social software provider Dachis Group rolled out Employee Insight, a software-as-a-service application that measures the social media contributions of employees.
Kred users have the opportunity to boost their influence scores now that Facebook has been added to the ranking system.
