The average Facebook user does not come to the social network in search of news, but he or she usually winds up discovering news anyway, as a new study from Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, found that of the 64 percent of U.S. adults who are Facebook users, 47 percent of that group “ever” gets news from the social network, leading Pew to call 30 percent of U.S. adults “Facebook news consumers.”
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NPR plans to build on its experiment in using the ability to customize Facebook posts by location with its Seattle affiliate, KPLU, and the public broadcaster detailed its plans in its entry to media innovation contest the Knight News Challenge.