One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
We’ve heard from just about everyone else regarding how popular the 2012 Summer Olympic Games were on Facebook, but now it’s time for the social network to dish out its official statistics. The site noted that there were more than 116 million posts and comments related to the Games in London. And athletes collectively added 12.2 million likes to their pages between the opening and closing ceremonies.
People all around the world are going crazy on Facebook for the 2012 Olympic Games in London. Thanks to the wide availability of data, we can see just how crazy. Olympics fans can play games, use applications to gain more information about their favorite athletes, like an Olympian’s Facebook page, or simply mention them in a status update. So what have been the most popular apps and who have been the most popular athletes so far?
Two of America’s most popular athletes are also the most popular 2012 Olympians on Facebook. According to our sister site, AllFacebook Stats, basketball stars Kobe Bryant and LeBron James have the most fans of any athlete competing in the upcoming 2012 London Summer Olympic Games. Who else has a loyal following?