When Facebook users aren’t sending Pitbull to Kodiak, Alaska, they are engaging with the hip-hop superstar’s Facebook page at a rate 60 percent to 80 percent higher than some of the social network’s most-liked celebrities, including Rihanna, Beyoncé, Eminem, and Justin Bieber, according to social publishing firm theAudience, which helps Pitbull program his page.
Last year, retail giant Walmart announced that it would try to deepen its market share on Facebook by setting up individual local pages for 3,500 of its stores across the U.S. Walmart knew that it needed to go local to really resonate with customers, but after nearly one year, an overwhelming majority of the local pages have been duds. According to a study by social media company Recommend.ly, 96 percent of these pages have fewer than 1,000 fans. Most of the pages also lack pure engagement, not giving fans any kind of reason to return to the page.
Miami-based rapper Pitbull calls himself Mr. Worldwide and mentions exotic locales such as Rio de Janiero, Madrid, and Puerto Rico in his songs. Thanks to some pranksters who flexed their muscles through a Facebook contest, Pitbull will probably struggle to find bottle service at one of his future locations — Kodiak, Alaska. The Walmart Facebook page of that town received the most likes in an Energy Sheets-sponsored contest, earning Kodiak an appearance from the popular musician.
Walmart and Energy Sheets teamed up for a simple Facebook contest: The individual Walmart store page to get the most likes will get a visit from rapper Pitbull, an Energy Sheets brand ambassador. However, thanks to a grassroots social media campaign, the Miami native might need to bring a coat. The current leader? Kodiak, Alaska.