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INFOGRAPHIC: Walmart, IPhone, And The Hottest Holiday Tech Trends On Facebook

Justin Lafferty — Mon, 10 Dec 2012 13:28:15 +0000

Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, with the iPhone and Xbox 360 among the biggest tech gifts.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

Justin Lafferty — Fri, 30 Nov 2012 13:26:19 +0000

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT

David Cohen — Mon, 26 Nov 2012 15:48:04 +0000

Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers on Black Friday itself, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period.

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Facebook Highlights Black Friday Campaigns, Apps

David Cohen — Mon, 19 Nov 2012 18:17:01 +0000

With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.

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Study: Brands On Facebook Fail To Take Advantage Of Consumers’ Attraction To Promotions

David Cohen — Mon, 08 Oct 2012 10:34:00 +0000

Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.

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Report: Coca-Cola Added Most Facebook Likes In August

David Cohen — Mon, 10 Sep 2012 17:05:29 +0000

Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.

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Amazon Adds 900K+ Facebook Likes In Two Weeks

David Cohen — Wed, 18 Jul 2012 15:53:20 +0000

Online retailer Amazon added more than 908,000 likes during the period of July 4 through 17, cruising to the top spot on the list of top 100 brands’ fan growth during those two weeks from Optim.al.

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Facebook Fans Mean Black Friday Sales For Retailers

David Cohen — Mon, 21 Nov 2011 13:10:27 +0000

When it comes to Black Friday retailer projections, bigger is better, at least according to social media and digital analytics company Socialbakers.

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