Korea

Is Facebook Hoping To Gain More Influence In Asia With Stickers?

FatCatSticker

If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.

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