If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Facebook is increasingly becoming an international phenomenon, as Co-Founder and CEO Mark Zuckerberg has said that his goal for the company is to connect the world. While that might take a while, Facebook is rapidly growing in countries such as Brazil, South Korea, and Russia, according to new data from sister company Quintly (formerly AllFacebook Stats).
Facebook hopes to grow its social influence in Asia, as the company recently announced that it invested in the Asia Pacific Gateway — a 6,214-mile underwater internet cable from Malaysia to Japan, with cables branching off to other countries.