Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Every other Facebook page puts up no barriers to admission. Users can simply click like, and they’re part of the fan base. Not Grey Poupon. The upscale condiment puts people through an application process to see if they’ve got the class to be a part of its Facebook page. If you cut the mustard, you’re able to claim Facebook-exclusive rewards. If you’re rejected, your like is rescinded.
Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience.
Coca-Cola and Kraft Foods turned to digital agency 360i for help in creating interactive initiatives on Facebook.