Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Salesforce.com Friday.
It seems like it’s been a while since Facebook acquired a company (the long finalization process of Instagram notwithstanding). That changed Friday when the social network added Threadsy, the parent company of Swaylo, a social influence measuring stick similar to Klout or Kred. A Facebook spokesperson confirmed the deal to AllFacebook, but had no further comment.
Kred users have the opportunity to boost their influence scores now that Facebook has been added to the ranking system.