Social benchmarking platform Unmetric marked National Doughnut Day Friday by comparing the Facebook engagement of leading brands Dunkin’ Donuts and Krispy Kreme.
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We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
If you didn’t know it before you logged on to Facebook, your news feed would quickly inform you that today is National Doughnut Day.
