What effect does daylight saving time have on Facebook users? According to a study of anonymized, aggregated user data from the social network by Mike Develin, Lada Adamic, and Bogdan State of the Facebook Data Science Team, from 5 a.m. to noon on the Monday after daylight saving time takes effect, inclusion of “feeling tired” in status updates is up 86 percent when compared with a typical Monday.
When an Ivy League university releases a study suggesting that the social network you work for will lose 80 percent of its user base between 2015 and 2017, even going as far as to compare your company to an infectious disease, there is only one way to respond — with humor.
In the old children’s game commonly referred to as telephone, the first player whispered a message to the second player, and the message was passed through the chain of participants until it reached the final player, and that player’s version of the message was then compared with the original, as the message was usually changed during the process. Lada Adamic, Thomas Lento, Eytan Adar, and Pauline Ng of the Facebook Data Science Team found in a study that the same principle applies to memes on the social network.
How many Facebook users left high school or college with both a diploma and a spouse or future spouse? The Facebook Data Science Team did some digging to find out.