Lada Adamic

How Many Facebook Users ‘Pay It Forward?’

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Odds are, most Facebook users have seen status updates in their News Feeds with some variation of the “pay it forward” theme, meaning that if a stranger or friend shows a person kindness in some form, the recipient does something nice for someone else. But which countries and cities were responsible for the most pay-it-forward status updates? Lada Adamic and Thomas Lento of the Facebook Data Science Team have the answers.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

How Did Facebook Users Respond To ‘Springing Ahead’ For Daylight Saving Time?

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What effect does daylight saving time have on Facebook users? According to a study of anonymized, aggregated user data from the social network by Mike Develin, Lada Adamic, and Bogdan State of the Facebook Data Science Team, from 5 a.m. to noon on the Monday after daylight saving time takes effect, inclusion of “feeling tired” in status updates is up 86 percent when compared with a typical Monday.

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Facebook Memes, Or The Telephone Game?

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In the old children’s game commonly referred to as telephone, the first player whispered a message to the second player, and the message was passed through the chain of participants until it reached the final player, and that player’s version of the message was then compared with the original, as the message was usually changed during the process. Lada Adamic, Thomas Lento, Eytan Adar, and Pauline Ng of the Facebook Data Science Team found in a study that the same principle applies to memes on the social network.

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