Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.
Celebrities from Lady Gaga to Sarah Palin and Tyra Banks are taking to Facebook urging their fans to vote ahead of Election Day. That’s just some of the Facebook fodder political junkies can chew on before the first vote is cast Tuesday morning.
Move over, Eminem: Rihanna just claimed the top spot on the list of Facebook likes for celebrities, according to Starcount data released to Mashable.
Not long ago, Eminem surpassed Lady Gaga in terms of Facebook following. Now the rapper can celebrate another milestone: first human to 60 million Facebook fans.
Facebook marketing software provider Wildfire Interactive is all too aware that getting Facebook users to visit a brand’s page is only the first skirmish of the battle, and that the key to winning the war is to get them to come back, repeatedly.
As more people have the ability to post photos on the go, it’s only inevitable that more photos from Friday night’s party end up on Facebook. A survey by U.K. fashion retailer Very revealed that for women aged 18-35 who go out regularly (87 times per year), the amount of photos posted of them in a year can range from 4,212 to 23,400.
Here are five Facebook marketing tips inspired by Lady Gaga.
The leading social network actually ranks second online in terms of Facebook fans and Twitter followers, with 57.9 million, trailing only Lady Gaga, who has 61 million
