It appears that Facebook is looking for ways to simplify the timeline design. As first noticed by social media expert Mari Smith (and ABC News), some users are seeing a sleeker-looking timeline, including a single-column design and buttons that easily connect to the about section, friends, photos, and other sections of users’ Facebook profiles.
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The ability to drive users to third-party tab applications was not completely eliminated: You can purchase an ad that leads to a tab application rather than the timeline cover image.