The first-ever Internet.org Summit kicked off in New Delhi, India, Thursday, and highlights included a talk by Facebook co-founder and CEO Mark Zuckerberg, as well as the introduction of the Internet.org Innovation Challenge, which is aimed at recognizing efforts toward connecting people in India who currently lack Internet access.
In January, Facebook began rolling out language-specific names for users, allowing their names to be displayed in the native languages of a select few countries. Now it appears that the social network is testing a similar feature for pages.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
The social marketing opportunities presented by 2014 FIFA World Cup Brazil – which kicks off Thursday and runs through the championship game July 13 — are unparalleled, and social marketing solutions provider SocialCode will manage campaigns during the tournament for some of the world’s largest brands.
Facebook announced its Audience Insights tool earlier this month, aimed at giving brands ways to learn more about the audiences they are targeting with their ads on the social network, and some page administrators now have access to the new feature.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
India became the second country to top the 100 million-user mark on Facebook, joining the U.S., Vice President of Growth and Analytics Javier Olivan told The Economic Times, saying that the milestone was reached March 31.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Facebook continues to improve the experience for its users who speak Hebrew, following up its introduction of language-specific names with the display of posts in Hebrew from right-to-left, as the language actually reads, rather than left-to-right.