Lars Rasmussen

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Fires Back At Yelp, Google With Graph Search

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Ever since Facebook Co-Founder and CEO Mark Zuckerberg discussed the topic of search at TechCrunch Disrupt in September, industry experts have been wondering what the social network would do. The answer is Facebook’s graph search — a tool that combines Web searching with the connections that users have on the site. It’s a powerful tool that can be used by people looking for photos of friends, connections, dentists, restaurants, movies, or pretty much anything else. This new utility can challenge Google, Yelp — and even Match.com.

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