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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

BandsInTown Plans To Connect More Fans To Concerts Through Facebook

bandsintown

BandsInTown, the top concert-discovery application on Facebook, plans to deepen integration within the social network. The app, which reaches more than 20 million unique Facebook users per month, wants to connect more fans through concerts they’re planning to see. BandsInTown CEO Julien Mitelberg spoke with AllFacebook about how the app will use open graph technology to make Facebook users more aware of events featuring their favorite artists.

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Facebook Yanks Data From Yandex’s Mobile App, A Graph Search Competitor

wonderlogo

Thursday, Russian search engine Yandex released a mobile application, Wonder, that was something like Facebook’s graph search mixed with Siri. From an iPhone or iPod Touch, someone could ask Wonder, “What sushi restaurants do my friends like in San Francisco?” and it would come up with a list, based on their Facebook friends’ likes and check-ins. A few hours after the app went live, Facebook pulled its data from Wonder.

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