Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
Facebook Head of Global Connectivity Chris Weasler said in an interview with FierceWireless at the 2014 GSMA Mobile World Congress in Barcelona, Spain, last week that the social network has no plans to build or operate a wireless network of its own.
Mobile payment platform Bango is about to process a £6.5 million ($10.2 million) transaction of its own after announcing the closure of an investment round Friday featuring new and existing investors.
Brazil’s got game on Facebook. Among Caribbean and Latin American countries active on the social network, the home of the world-famous Carnivale boasts close to 50 million users (the biggest swarm within the region) and annual growth of 144 percent, making it the country in these regions with the fastest growth.
Using Facebook for professional networking is catching on worldwide, as ZonaJobs, the leading job-search site for the Latin American region, joins the fray with a beta application.
Facebook has scored a major victory in the recruitment battle for top talent by luring Google’s top executive in Latin America, Alexandre Hohagen, to become vice president for sales in the region.