Social marketing solutions provider SocialCode has a new chief technology officer and senior vice president of engineering, naming former EAT Club CTO and VP of Engineering Mike Deerkoski to the posts.
Brands on Facebook: Would you like the ability to accurately predict the lifetime reach and engagement of organic and paid page posts? Social marketing solutions provider SocialCode added a new feature to its MessageOptics 2.0 social analytics tool: Post Predictions.
Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.
Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.
Social marketing solutions provider SocialCode announced the release Tuesday of Message Optics, an extension of its proprietary analytics platform that helps page administrators monitor their brands’ Facebook pages down to the level of the performances of individual posts.
Social marketing solutions provider SocialCode reached into Facebook’s executive ranks for its latest hire, tapping Bill Masterson, a former sales director for the social network, as its new chief revenue officer.
For brands marketing on Facebook, identifying and exploiting their most valuable fans has become a staple of social media strategies of late. SocialCode introduced two premium features Friday to help its clients do just that.