Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.
Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.
Social marketing solutions provider SocialCode announced the release Tuesday of Message Optics, an extension of its proprietary analytics platform that helps page administrators monitor their brands’ Facebook pages down to the level of the performances of individual posts.
Social marketing solutions provider SocialCode reached into Facebook’s executive ranks for its latest hire, tapping Bill Masterson, a former sales director for the social network, as its new chief revenue officer.
For brands marketing on Facebook, identifying and exploiting their most valuable fans has become a staple of social media strategies of late. SocialCode introduced two premium features Friday to help its clients do just that.
Social media advertising and intelligence provider SocialCode became one of the first Facebook marketing application-programming-interface partners to get the go-ahead to offer premium ad placements to its customers.