Lay’s - AllFacebook

Which Brands’ Facebook Apps Are Tops In MAUs?

David Cohen — Mon, 20 May 2013 15:15:23 +0000

The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.

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Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories

David Cohen — Thu, 31 Jan 2013 13:15:58 +0000

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

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Lay’s Joins Growing Trend Of Brands Crowdsourcing Through Facebook

Justin Lafferty — Fri, 20 Jul 2012 13:22:43 +0000

Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.

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