No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.
In social marketing, as the saying goes in Hollywood, it’s not always what you know, it’s who you know. A new social graph released recently by Reachable allows professionals to mine their Facebook friends (and their friends’ friends) for sales leads and new contacts.