Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster engagement. Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with Facebook users.
Lexus was one of the first brands to test-drive Facebook’s new timeline for pages, and the more than 1 million users of the social network who like the luxury automaker can see the new design fresh off the assembly line.
Automaker Lexus is using Facebook’s timeline as the engine behind Points of No Return, a Facebook application that promotes its upcoming 2013 Lexus GS.