The first Instagram ad debuted Friday, from fashion brand Michael Kors, CNET reported, and if the comments in the screenshot above are any indication, users of the Facebook-owned photo-sharing network are not happy, despite the fact that Instagram announced the addition of advertising to its feed in early October, and previewed what the ads would look like last week.
Earlier this month, Instagram announced that it would begin introducing advertising into its feed, and Thursday, the Facebook-owned photo-sharing network offered examples of what the ads — which have yet to launch — will look like.
Happy third birthday to Instagram, which launched Oct. 6, 2010. While the photo-sharing network’s milestones include its September 2012 acquisition by Facebook for $715 million and reaching 150 million monthly active users last month, Instagram shared its 10 favorite moments over the past three years.
Luxury automaker Lexus gathered more than 200 Instagram users in Angel Stadium in Anaheim, Calif., to promote the 2014 Lexus IS in a unique way by creating what it called “the first collaboratively created stop-motion film using Instagram photos.”
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster engagement. Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with Facebook users.
Lexus was one of the first brands to test-drive Facebook’s new timeline for pages, and the more than 1 million users of the social network who like the luxury automaker can see the new design fresh off the assembly line.
Automaker Lexus is using Facebook’s timeline as the engine behind Points of No Return, a Facebook application that promotes its upcoming 2013 Lexus GS.