SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
Thursday is the first day of spring, and Facebook shared some spring-cleaning tips for users looking to tidy up their News Feeds, shine up their profiles, organize their notifications, and get their privacy settings in order.
Some Facebook iOS users who installed the social network’s most recent update, version 7.0, received access to a new feature, Highlights, under a new tab, People.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.