Global marketing and digital advertising company LifeStreet Media tracked downloads and usage of Facebook applications during the period between Christmas Day and New Year’s, and its findings were not surprising, considering the number of new mobile devices activated during that span.
One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was “Monetizing Facebook Games Through Advertising,” where an expert panel discussed ways that advertisers can connect with gamers — and not annoy them.
LifeStreet Media, creator of the RevJet platform for in-application advertising for Facebook, Apple (iOS), and Android developers, announced a $66 million equity investment by Nautic Partners.
This evening LifeStreet Media has announced the acquisition of Social Cash’s ad network business, one of the leading monetization providers for application developers. In an effort build up the company’s position as “the largest social media ad network”, the company has decided to acquire all the assets of SocialCash. Given that it’s an asset acquisition, Social Cash will continue to operate as an independent company as they ramp up for a new product offering later this year.
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