Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.
Facebook updated its Facebook Brand Resources page with more specific guidelines about how to use its logos and screenshots in print, film, broadcast, and online, and how to treat the social network’s brand.
One of the leading minds behind Facebook’s mobile-first push is leaving the company. TechCrunch reported that Rasmus Andersson, Facebook’s lead mobile designer, has taken a job at Dropbox, working with the design and engineering teams.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Wall Street has not been clicking on the like button for Facebook this week, as analysts Carlos Kirjner of Sanford C. Bernstein & Co. and Richard Greenfield of BTIG lowered their ratings for the social network’s stock.
Did the late Joannes Jozef Everardus Van Der Meer invent timeline and the like button? Van Der Meer died in June 2004, shortly after Facebook debuted at Harvard University, but a lawsuit filed by Rembrandt IP Management on behalf of the late computer scientist’s family is aimed at proving that claim.
Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.
Facebook giveth, and Facebook taketh away: Just one week after pages’ like totals began dropping due to the social network’s purge of fake profiles and likes, reports surfaced of like totals increasing due to links sent in private messages, and not to users actually liking pages. Facebook responded that it was working to fix a bug in its social plugins, and that the totals being impacted were actually on counters that measure likes and shares.