Prepare to see fewer stories from applications in News Feed, as Facebook announced a change to its News Feed algorithm that will emphasize what it calls explicitly shared stories from apps, or stories that users share by taking explicit actions, and cut back on implicitly shared stories, or stories automatically shared by apps without actions by the users.
Developers will soon be able to add like buttons to their applications, as Facebook announced at its F8 global developer conference in San Francisco Wednesday that it has begun testing a like button on iOS apps.
Some Facebook pages that have been converted to the new desktop layout are prompting users who have not yet liked the pages to “Get updates from (page name) in your News Feed,” with a like button included on the right-hand side.
Facebook announced a redesigned layout for its pages for desktop Monday, and page administrators are receiving wait-list invites, but the new look has already been rolled out to some pages, and the feedback is both positive and negative.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Although Facebook remains far and away the top social network in terms of accounts, active users, and frequency of visits, it saw a 3 percent drop in active usage between the second quarter of 2013 and the fourth quarter, according to the latest study from GlobalWebIndex.