Some Facebook users are seeing a module atop their News Feeds titled, “More of what you care about,” urging them to “Like your favorite pages to start hearing from them.”
The Facebook like is not the only step of marketing on the social network, but it is the all-important first step to engaging with potential clients and customers. Social media marketing suite Wishpond offered seven top ways that brands can boost their like totals.
Facebook introduced two new Open Graph tags tailored for journalists and media outlets — one that lets publishers link articles to their Facebook pages, and a second that allows them to link articles to the authors’ pages.
Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.
Facebook updated its Facebook Brand Resources page with more specific guidelines about how to use its logos and screenshots in print, film, broadcast, and online, and how to treat the social network’s brand.
One of the leading minds behind Facebook’s mobile-first push is leaving the company. TechCrunch reported that Rasmus Andersson, Facebook’s lead mobile designer, has taken a job at Dropbox, working with the design and engineering teams.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.