Pointing out that 35 percent of users who like Facebook pages do so in order to participate in contests, Facebook application creator ShortStack prepared an infographic outlining 17 steps that page administrators can take to ensure that their contests are successful.
Facebook announced a redesigned layout for its pages for desktop Monday, and page administrators are receiving wait-list invites, but the new look has already been rolled out to some pages, and the feedback is both positive and negative.
The Facebook like is not the only step of marketing on the social network, but it is the all-important first step to engaging with potential clients and customers. Social media marketing suite Wishpond offered seven top ways that brands can boost their like totals.
Facebook application provider North Social wants to know if users who like your brand’s page have any pictures that are worth 1,000 words. The company released a photo contest app for pages that allows brands to run user-generated photo contests.