The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook Wednesday announced the rollout of embedded posts, which will allow users to add public posts from the social network elsewhere on the Web, such as on blogs and websites, with those posts including photos, videos, hashtags, and other content. Readers will also be able to like and share directly via embedded posts.
The “like page” and “find more pages” links on Facebook page like sponsored stories may soon have a new neighbor, as the social network is testing a new version with a “subscribe to page” link between the two existing links.
Facebook appears to be testing yet another mobile ad unit, this one combining the large “like page” button the social network introduced in mid-July with check-ins and prompting users to like the pages of the locations they check into.