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UPDATED: Timelines.com Trademark Lawsuit Vs. Facebook Delayed

David Cohen — Mon, 22 Apr 2013 13:52:55 +0000

UPDATED: The trademark lawsuit against Facebook by Timelines.com over the social network’s use of the term “timeline” as the name of its profile design was set to kick off Monday in the U.S. District Court, Northern District of Illinois in Chicago, but Bloomberg reported Monday afternoon that proceedings would be delayed until Tuesday afternoon, or postponed until May 7 for a status conference. U.S. District Judge John W. Darrah offered no explanation for the delay, according to Bloomberg.

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Dropbox Downloads Facebook’s Lead Mobile Designer

Justin Lafferty — Fri, 22 Mar 2013 12:41:16 +0000

One of the leading minds behind Facebook’s mobile-first push is leaving the company. TechCrunch reported that Rasmus Andersson, Facebook’s lead mobile designer, has taken a job at Dropbox, working with the design and engineering teams.

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Look Out, Facebook Like Button: Pinterest’s Pin This Sees 637 Percent Growth Since February

David Cohen — Fri, 07 Sep 2012 11:32:27 +0000

The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis, Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.

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Facebook Launching ‘Save For Later’ Option

Justin Lafferty — Tue, 31 Jul 2012 13:44:56 +0000

Facebook is expanding well beyond the like button. First, there were reports of a want button. Now, multiple sources say that Facebook is launching a save for later option that would allow users to save their favorite posts for reading at a more opportune time.

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ComScore Examines How Europe Interacts With Facebook

Justin Lafferty — Wed, 18 Jul 2012 17:45:21 +0000

Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page.

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Study: 22 Percent Of Web Pages Reference Facebook

Justin Lafferty — Tue, 10 Jul 2012 18:57:45 +0000

Just how much influence does Facebook wield over the Web? According to a study by Zyxt Labs, a lot. The Seattle-based lab studied roughly 1.3 billion URLs via Common Crawl and found that 22 percent of them reference Facebook.

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Interact With Tonight’s MLB Home Run Derby On Facebook

Justin Lafferty — Mon, 09 Jul 2012 17:42:58 +0000

You don’t have to be in Kansas City to have some fun with tonight’s Major League Baseball Home Run Derby. Several Facebook pages have planned games and contests for the exhibition, where top baseball players try to hit as many home runs as possible. You could even win a giant “like” foam finger.

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How Often Do Facebook Fans Go To A Company’s Online Store?

Justin Lafferty — Mon, 02 Jul 2012 14:43:20 +0000

Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.

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Share Your Favorites On Etsy Through Facebook

Justin Lafferty — Mon, 18 Jun 2012 18:40:09 +0000

Whenever you buy something stylish or cool off Etsy, friends tend to ask where it came from. Now, the online boutique has enhanced its offerings on Facebook, so now anything you favorite on Etsy will show up on your timeline.

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Nearly One-Quarter Of Top 10,000 Websites Have Facebook Integration

Justin Lafferty — Mon, 18 Jun 2012 17:07:21 +0000

You’ve seen those Facebook like buttons pretty much everywhere you surf the web. But just how widespread is Facebook integration? According to web monitoring service Pingdom, 24.3 percent of Alexa’s top 10,000 websites have some kind of official Facebook interaction.

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Facebook Page Lacking Popularity? Here Are Some Reasons Why

Justin Lafferty — Mon, 18 Jun 2012 15:08:18 +0000

So you’ve started a Facebook page for your business or cause. But it hasn’t gone viral or really pushed the popularity needle. Why is that? Online marketing blog Marketing Land explains why your page hasn’t been getting many “likes.”

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Microsoft Likes Its Latest Facebook Project

Jackie Cohen — Tue, 10 Apr 2012 18:56:28 +0000

As one of the earliest investors in Facebook, Microsoft stands to gain a great deal from the social network’s initial public offer next month. That’s a fantastic incentive for the Redmond-based software giant to put anything on top of the social network, including A Year In The Like.
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Facebook Mobile News Feed Gets Like, Comment Buttons

David Cohen — Mon, 12 Mar 2012 15:18:32 +0000

Facebook made liking and commenting on news feed posts much easier for mobile users with an update over the weekend that eliminated a step.

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Put Your Facebook Sponsored Like Stories On Steroids

Dennis Yu — Mon, 27 Feb 2012 11:10:04 +0000

People who see your ads see the names of their friends who like you!

See how The Washington Post is using Sarah Palin’s thumbs up to attract new fans?

Akin to a sponsored like story, but with a twist: Using the endorsement of others to peer pressure others into doing the same.

Except in this case, it’s amplifying the fact that someone famous likes you.

Google realizes the power of social context and is incorporating their +1′s and Google Plus results across the search giant’s entire network. Things that your friends have done show up first.

So do this:

Search for “thumbs up” to find some images of people giving a thumbs up. Your friends show up first — see Danny Dover and Steve Garfield, for example. I suppose that Danny’s thumbs up in a cast only sort of qualifies, while the sports car image shows Google’s image recognition is fallible.
Create a Facebook ad that uses these pictures (with permission, of course) in ads targeted at friends of fans.
Sit back and watch Facebook’s ad system do the work for you. By using Facebook’s “friend of fan” connection feature, you guarantee that people see your ad only when one of their friends is a fan. Of course, this tactic really starts to work the more fans you have. We recommend 500 fans if you’re a local business, 50,000 fans if you’re a national niche player, and 250,000 fans if you’re a national brand.

Dennis Yu has helped brands grow and measure their Facebook presences. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, MIVA Merchant, and other venues. Yu has also counseled the Federal Trade Commission on privacy issues for social networks. Yu has held leadership positions at Yahoo and American Airlines. His educational background is finance and economics from Southern Methodist University and London School of Economics.

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Amid Surging Volume, Facebook Consolidates Actions

Jackie Cohen — Mon, 23 Jan 2012 13:38:22 +0000

With news feed updates poised to surge as users enable new open graph actions, Facebook has begun grouping together activities within the same application.

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