We all have “those” Facebook friends who muck up our News Feeds with all sorts of hoopla, from political rants and game achievements to oversharing TMI (too much information). Which posts are the most annoying? Well, Facebook probably has a good idea, as the latest survey from the Facebook Feedback Panel attempts to sort out the good, the bad, and the ridiculously annoying.
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
The first pucks drop in the National Hockey League’s Stanley Cup Playoffs Wednesday night, and the Facebook Data Science Team examined which of the 16 participating teams have the most likes in states and provinces in the U.S. and Canada, respectively.
The top 20 brands on Facebook boasted an average of 14,499,364 likes at the end of March and averaged 52 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Brands on Facebook: Would you like the ability to accurately predict the lifetime reach and engagement of organic and paid page posts? Social marketing solutions provider SocialCode added a new feature to its MessageOptics 2.0 social analytics tool: Post Predictions.
Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”