For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
Facebook appears to be supplementing its recently introduced Privacy Checkup security tool with pop-up messages that appear when users are performing security-related tasks on the site.
Malala Yousafzai – who survived an Oct. 9, 2012, assassination attempt by the Taliban in Pakistan, where she was targeted for voicing her options about women’s rights and education — became the world’s youngest Nobel Peace Prize winner last Friday, and she shared her reaction on the Malala Fund Facebook page.
One of the most effective ways for celebrities and public figures to drive engagement on Facebook is by hosting question-and-answer sessions, and conversational marketing platform BumeBox – a new partner in the social network’s Public Content Solutions program — is making the launching and moderation of those Q&As easier via its social dashboard.
The Facebook Data Science Team conducted a detailed analysis of candidates for governor, the House of Representatives and the Senate in next month’s midterm elections, examining some 150,000 posts that have generated around 20 million likes, comments and shares.
Facebook is tweaking the Your Photos sections of its flagship iOS and Android applications, implementing a collage design that highlights the photos that have received the most likes, as well as adding an Uploads tab that displays all of a user’s photos in one place, TechCrunch reported.