Reports continue to circulate that Facebook’s mobile applications are draining the batteries of users’ devices, so Kevin Purdy, who writes the Mobilize! blog for IT World, reminded readers of an old solution — using Facebook’s mobile site as an alternative to its apps.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.
Facebook’s weekly email to page administrators, which updates them on their pages’ new likes, people talking about this, and total reach, included a new feature this week: Three posts were highlighted, with their total reach figures and “boost post” buttons included for each of them.
Just because Facebook users may not necessarily be able to afford something, that doesn’t mean they won’t like the brand’s Facebook page. Analytics provider Socialbakers reports that luxury brands still account for eight of the top 10 automobile brands on Facebook in terms of likes, with BMW topping the field at 13,554,778.
A total of 57 percent of social media users in the U.S. have liked their favorite brands, but when asked what impact their friends’ likes had on them, the most common answer (35 percent) was none, according to new study by Adobe on the state of online advertising.
Nearly one year ago, FenixApps introduced its Social Comments application for Facebook pages, enabling page administrators to comply with the social network’s guidelines on contests. This week, FenixApps rolled out a free mobile version of Social Comments.
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook?
Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
