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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

MIDTERM ELECTIONS: Facebook’s Interactive Map

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The results of elections in the U.S. are not decided by Facebook likes, and this is a good thing, because while Shakira may be very entertaining, she is probably not best-suited to serve as president. But likes do provide an effective way to get a feel for public consensus, and with the midterm elections fast approaching, Facebook created an interactive dashboard examining candidates’ likes and people talking about this totals in races for governor, the House of Representatives and the Senate.

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Publishers Clearing House Brings ‘The Give Back’ Back to Facebook for Year Four

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For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.

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