Friday is question-and-answer day at Facebook’s headquarters in Menlo Park, Calif., as co-founder and CEO Mark Zuckerberg hosts a weekly Q&A where employees can ask him questions on any topic. Zuckerberg announced in a Facebook post that since all of the social network’s users can’t come to Menlo Park, he is bring Menlo Park to the users by hosting a community Q&A on Facebook.
Facebook announced the release of version 2.2 of its Graph API and updated software-development kits for iOS and Android to support the updated application-programming interface, also revealing that its ads API now supports versioning.
Employees or visitors to Facebook’s main campus in Menlo Park, Calif., may have noticed some interesting street signs and other artwork, and it turns out that the source was Los Angeles-based artist Matthew LaPenta.
The poke feature may be a bit beneath him, and we somehow doubt that he will embrace stickers, but theoretical physicist Stephen Hawking managed to accumulate more than 923,000 likes on his Facebook page since its Oct. 7 launch, and his debut post emerged Friday.
The results of elections in the U.S. are not decided by Facebook likes, and this is a good thing, because while Shakira may be very entertaining, she is probably not best-suited to serve as president. But likes do provide an effective way to get a feel for public consensus, and with the midterm elections fast approaching, Facebook created an interactive dashboard examining candidates’ likes and people talking about this totals in races for governor, the House of Representatives and the Senate.
Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
The “anonymous chatting application“ that The New York Times’ Bits blog initially reported on earlier this month is now a reality, as Facebook introduced the latest app from its Facebook Creative Labs initiative, Rooms, a throwback to the Internet’s early days and a nod to anonymity, forums, message boards and chat rooms.
For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
Facebook appears to be supplementing its recently introduced Privacy Checkup security tool with pop-up messages that appear when users are performing security-related tasks on the site.