How did natural diet company Beyond Diet fatten up after a Facebook advertising campaign focused on third-party partner categories data? Online advertising agency Quality Score and Adquant, a Facebook Preferred Marketing Developer, offered details on the successful effort.
With the launch of video ads on Facebook on hold yet again, customizable video players provide a way for brands on the social network to feature their video content, and the latest entry in the field comes from Socialkick.
The top 20 brands on Facebook boasted an average of 14,481,490 likes at the end of February and averaged 44 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
The redesigns keep humming out of Menlo Park, Calif., as Facebook announced a revamp of its pages for desktop, which will begin rolling out this week, just days after revealing a new look for its News Feed.
Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
GoToMyApartment CEO and Razz Interactive Chairman Joshua Swanson has a split personality, at least in the video below, in which he portrays both a thrilled Facebook investor and a not-so-thrilled Facebook marketer.
Social media news aggregation and analysis platform NewsWhip relaunched its website to bring users the most shared stories via Facebook and Twitter from countries including the U.S., U.K., Ireland, Australia, Germany, France, and Spain.
It’s not quite Throwback Thursday, but a throwback Facebook scam is back for another go-around, as Sophos’ Naked Security blog reported that the “girl killed herself video” bait-and-switch scam is worming its way around the social network for the fifth consecutive year.
The Academy Awards ceremony Sunday night led to more than 25.4 million interactions (status updates, comments, and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of 12 Years a Slave as best picture.