Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post.
Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates.
Facebook likes can be viewed any number of ways, but according to a federal court judge in Florida, they cannot be considered property. That declaration was part of the ruling in a lawsuit filed against BET by insurance agent Stacey Mattocks over a fan page for The Game, a series on the cable network.
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
The ALS Ice Bucket Challenge has been red-hot on Facebook, and the social network offered an update on just how hot, saying that 28 million users posted, commented on or liked related posts from June 1 through Aug. 17.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
People all over Facebook are soaking themselves with ice water to bring awareness to ALS — including Facebook CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg. But how widespread has this been? Facebook released statistics Friday, showing that 15 million people across the social network have posted about, commented or liked a post related to the ALS Ice Bucket Challenge. People have also posted more than 1.2 million videos.