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STUDY: Facebook Users Who Like TV Show Pages 75 Percent More Likely To Watch

David Cohen — Tue, 21 May 2013 12:01:16 +0000

Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.

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7 Tips On Protecting Your Password, From Facebook Chief Security Officer Joe Sullivan

David Cohen — Mon, 20 May 2013 12:12:17 +0000

Coinciding with National Cyber Security Awareness Week in Australia this week, Facebook Chief Security Officer Joe Sullivan published a note on the Facebook Security page urging users to take steps to protect their passwords for the social network, and offering seven tips on how to do so.

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Facebook Appeals Decision Saying Likes Aren’t Protected By Free Speech

Justin Lafferty — Fri, 17 May 2013 17:39:03 +0000

Facebook is appealing a ruling made last year over a dispute regarding a Facebook like as free and protected speech. After a Virginia sheriff’s office employee liked the Facebook page of his boss’ political opponent, resulting in a post on the News Feed, the man lost his job. Daniel Ray Carter, along with five other people fired from the Hampton, Va., sheriff’s department, then filed a lawsuit claiming that likes on Facebook are free speech. A judge dismissed Carter’s claims in April 2012, but Facebook is keeping the fight alive.

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STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages

David Cohen — Fri, 17 May 2013 16:04:51 +0000

Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.

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5 Facebook Consumer Interaction Drivers From Sigmund Freud

Guest Writer — Fri, 17 May 2013 13:47:04 +0000

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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PageData NBA PTAT: Miami Heat Soar, Los Angeles Lakers Plunge, New Orleans Pelicans Surprise

David Cohen — Fri, 17 May 2013 10:47:39 +0000

Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.

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Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics

David Cohen — Fri, 17 May 2013 10:20:13 +0000

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

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PageData: New York Yankees Gaining The Most MLB Likes This Week

Justin Lafferty — Wed, 15 May 2013 15:56:55 +0000

While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.

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ThroughGlass Brings More Facebook Functionality To Google Glass

David Cohen — Wed, 15 May 2013 13:22:21 +0000

Google Glass is not even available to the public yet, and there are already two Facebook applications for the head-mounted device, with photo-sharing app Glass to Facebook now joined by the much more thorough ThroughGlass.

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SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories

David Cohen — Mon, 13 May 2013 18:13:42 +0000

Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.

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Upworthy Uses Its Facebook Page, Social Plugins To Grow

Justin Lafferty — Mon, 13 May 2013 15:57:48 +0000

Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.

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WARNING: Malware Targets Brazil’s Facebook Users

David Cohen — Mon, 13 May 2013 13:28:05 +0000

Microsoft discovered malware aimed at obtaining Facebook users’ login information and taking over their accounts, and the new malware strain, Trojan:JS/Febipos.A, has been delivered in the form of extensions for Google Chrome and add-ons for Firefox. The only good news is that it appears to have been discovered only in Brazil thus far.

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STUDY: More Top Brands Flock To Instagram

Justin Lafferty — Mon, 13 May 2013 12:24:57 +0000

Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.

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Now It’s Possible To Comment On, Like Facebook Posts Directly From Bing’s Social Sidebar

Justin Lafferty — Fri, 10 May 2013 15:55:44 +0000

Facebook and Bing are continually growing closer together, especially through the search engine’s Social Sidebar. Starting Friday, Bing users with the Social Sidebar can like and comment on Facebook posts directly on the site.

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STUDY: Moms On Facebook Respond To Rewards

David Cohen — Fri, 10 May 2013 11:02:13 +0000

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

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