
The team behind affinity marketing provider Likester turned their attention to links — as well as websites, articles, and videos — with the release of new Facebook application Linkster.

The team behind affinity marketing provider Likester turned their attention to links — as well as websites, articles, and videos — with the release of new Facebook application Linkster.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Pressing the like button is so much fun, and engaging, isn’t it. And marketers are hoping you’ll continue having a click-away ball as new tools emerge on the scene to help leverage the like’s power to help target ads. One such new advertising tool, the Likester AdCenter, was unveiled last week with an aim to identify and analyze the user information behind the Facebook like, Business Insider reported.

How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.

Going on the theory that 500 million Facebook likes can’t be wrong, Likester debuted a recommendation search engine.