Pressing the like button is so much fun, and engaging, isn’t it. And marketers are hoping you’ll continue having a click-away ball as new tools emerge on the scene to help leverage the like’s power to help target ads. One such new advertising tool, the Likester AdCenter, was unveiled last week with an aim to identify and analyze the user information behind the Facebook like, Business Insider reported.
How do you market to pinners? To find out, we analyzed data on more than 10,000 associations between fans of Pinterest and other Facebook pages that they like.
Going on the theory that 500 million Facebook likes can’t be wrong, Likester debuted a recommendation search engine.