The 85th Annual Academy Awards were handed out Sunday night, and film fans took to Facebook during the ceremony to the tune of 66.5 million Oscar-related interactions, with the term “Oscars” tallying three times as many mentions as during the 2012 event, and the nominees for best picture totaling 20 times more mentions than the previous year.
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Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.