If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Facebook is growing as a mobile company, with roughly 618 million people checking Facebook from their phones and tablets. According to new figures released Thursday by App Annie, Facebook Messenger is the No. 1 iOS social networking application, in terms of monthly downloads. The Facebook native app is No. 3. Both Messenger and Facebook are also quite popular on Android, as well.