Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.
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Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.
Small business owners surveyed by office-products giant Staples would rather have large Facebook fan communities than celebrity endorsements, or even Super Bowl ads.
Social sales and marketing software provider Hearsay Social brought its social sales platform to the next level with Monday’s release of a new sales solution targeted toward sales representatives, as well as a new brand solution to provide corporate page-management tools for brands with large field sales forces.
Viralheat, which allows users to better manage their Facebook pages, announced Tuesday that it has added two new features: Social Login and Viralheat Explore. Through Social Login, users don’t have to set up dedicated accounts with Viralheat, instead accessing the features by logging in through Facebook, Twitter, or LinkedIn. Viralheat Explore allows users to easily search Twitter and Facebook for keyword mentions in real-time.
Despite the growth of social recruiting on Facebook, Bullhorn Reach maintains that LinkedIn still dominates the field, and that Facebook still trails Twitter, as well.
FWD.us, the political advocacy group spearheaded by Facebook Co-Founder and CEO Mark Zuckerberg, added some tech muscle, as Microsoft Co-Founder and Non-Executive Chairman Bill Gates, Microsoft CEO Steve Ballmer, Microsoft General Counsel and Executive Vice President Brad Smith, and former Facebook President Sean Parker joined the group.
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.
