The U.S. political spectrum can, for the most part, be divided into conservatives and liberals, but which group is more likely to see like-minded political content on Facebook from news organizations, groups and friends, and which group is more likely to block or defriend users over political posts? The answers, from the latest research by Pew Research Center, may come as a surprise.
Social recruiting solution Jobvite released the seventh version of its annual Social Recruiting Survey Wednesday, and the survey of more than 1,800 recruiters and human-resources professionals across various industries and regions found that social recruiting continues to become a priority for them, and that while Facebook has carved out a significant niche, LinkedIn is still the social network of choice on the recruiting side.
Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.
Why the mistrust? Yet another survey – this one of 4,000 U.S. adults, conducted by MyLife– found that respondents believe Facebook is less trustworthy with their personal information than the government (hello, does anyone remember the National Security Agency and Prism?), LinkedIn or Google.
Facebook’s latest “acqu-hire” is a sound one, literally, as reports by TechCrunch and VentureBeat indicated that the team behind audio-production company WaveGroup Sound has joined Facebook, although the company was not acquired.