Vivek Wadhwa, a research professor at Stanford University, published a diatribe on LinkedIn a few months ago titled, “Facebook Is Doomed.” Contributing to the debate on the medium- and long-term sustainability of one of the biggest social networks is undoubtedly a healthy endeavor. However, this excessive public statement distinguishes itself with rather frivolous arguments on Wadhwa’s part.
Social marketing and compliance monitoring on the same platform? The partnership between social relationship platform provider Shoutlet and social business governance provider Actiance, announced Thursday, will make that combination a reality.
Employees can be valuable brand advocates, and marketing solution Dynamic Signal released a new tool earlier this week to help move that process along, rolling out its VoiceStorm employee advocacy platform as an iOS application.
Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.
Facebook saw its referral traffic to a group of more than 200,000 websites with over 250 million monthly unique visitors rise 48.85 during the fourth quarter of 2013 when compared with the third quarter, for an increase of 5.07 percentage reports, according to the latest figures from Shareaholic.
When unemployment rates spike, conventional wisdom would dictate that terms such as “unemployment,” “résumé,” or “work,” or even “LinkedIn,” would dominate searches on Google. However, according to Bloomberg, conventional wisdom did not apply, as “Facebook” was actually the most-searched term.
Only 64 percent of the Am Law 50 — the 50 largest law firms in the U.S., as identified by The American Lawyer — had Facebook pages, far behind LinkedIn (100 percent), Google Plus (94 percent), and Twitter (90 percent), and a common finding in an analysis of their social network usage by Good2BSocial was a lack of compelling content and, by extension, poor engagement with users.
A social media report released Monday by Pew Research Center reveals that 71 percent of online adults use Facebook (up from 67 percent in late 2012), and 17 percent use Instagram (up from 13 percent).
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.