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Likeable Media Introduces LikeableAds.com

Justin Lafferty — Tue, 21 May 2013 14:54:34 +0000

Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.

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Nimble 3.0 Allows Brands To Be More Nimble In Managing Facebook Relationships

David Cohen — Tue, 21 May 2013 12:52:38 +0000

Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.

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Expion Unleashes Suite Of New Social Marketing Tools

David Cohen — Mon, 20 May 2013 13:28:58 +0000

Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.

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Facebook Marketing Platform Viralheat Launches IPhone App

Justin Lafferty — Wed, 15 May 2013 13:54:42 +0000

Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.

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REPORT: Super Bowl Ads? Small Businesses Would Rather Have Large Facebook Communities

David Cohen — Mon, 06 May 2013 15:57:27 +0000

Small business owners surveyed by office-products giant Staples would rather have large Facebook fan communities than celebrity endorsements, or even Super Bowl ads.

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Hearsay Social Ramps Up Focus On Social Sales With Two New Products

David Cohen — Mon, 06 May 2013 10:56:20 +0000

Social sales and marketing software provider Hearsay Social brought its social sales platform to the next level with Monday’s release of a new sales solution targeted toward sales representatives, as well as a new brand solution to provide corporate page-management tools for brands with large field sales forces.

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Facebook Marketing Platform Viralheat Adds Social Login And Explore Features

Justin Lafferty — Tue, 30 Apr 2013 13:30:38 +0000

Viralheat, which allows users to better manage their Facebook pages, announced Tuesday that it has added two new features: Social Login and Viralheat Explore. Through Social Login, users don’t have to set up dedicated accounts with Viralheat, instead accessing the features by logging in through Facebook, Twitter, or LinkedIn. Viralheat Explore allows users to easily search Twitter and Facebook for keyword mentions in real-time.

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REPORT: Despite Facebook’s Social Recruiting Growth, LinkedIn Still Dominates

David Cohen — Tue, 30 Apr 2013 11:22:21 +0000

Despite the growth of social recruiting on Facebook, Bullhorn Reach maintains that LinkedIn still dominates the field, and that Facebook still trails Twitter, as well.

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Mark Zuckerberg-Led FWD.us Adds Bill Gates, Steve Ballmer, Brad Smith, Sean Parker

David Cohen — Fri, 26 Apr 2013 11:10:58 +0000

FWD.us, the political advocacy group spearheaded by Facebook Co-Founder and CEO Mark Zuckerberg, added some tech muscle, as Microsoft Co-Founder and Non-Executive Chairman Bill Gates, Microsoft CEO Steve Ballmer, Microsoft General Counsel and Executive Vice President Brad Smith, and former Facebook President Sean Parker joined the group.

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Leveraging The Power of Facebook Advertising: Three Things To Know

Guest Writer — Thu, 25 Apr 2013 13:35:28 +0000

We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.

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INFOGRAPHIC: How Much Personal Information Are You Sharing On Facebook?

Justin Lafferty — Wed, 17 Apr 2013 19:25:19 +0000

As a former con man once pointed out, the more personal information you have publicly on Facebook, the easier it is for an identity thief to strike. NextAdvisor.com compiled an infographic showing how often identity thieves use social media, and what kind of information Facebook users share.

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Two Quiet, High-Profile Hires For Facebook

David Cohen — Wed, 17 Apr 2013 10:35:40 +0000

According to reports, Facebook has quietly hired Richard Williamson, who led the ill-fated Apple Maps effort and was fired last November, and Loren Brichter, designer of the original Twitter iPhone application and word-puzzle game Letterpress.

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REPORT: Facebook Acquires Mobile Software Startup Osmeta

David Cohen — Thu, 11 Apr 2013 11:55:03 +0000

Mobile software startup Osmeta became the latest Facebook acquisition, but it was not yet clear whether the transaction included any technology or was simply an acqu-hire.

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Mark Zuckerberg Officially Announces FWD.us Political Advocacy Group In ‘Washington Post’ Op-Ed

David Cohen — Thu, 11 Apr 2013 10:57:58 +0000

Facebook Co-Founder and CEO Mark Zuckerberg officially announced the launch of his political advocacy group, FWD.us, in an op-ed published in The Washington Post.

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LinkedIn Mentions Feature Inspired By Facebook?

David Cohen — Thu, 04 Apr 2013 17:07:14 +0000

English writer Charles Caleb Colton said in the 1800s, “Imitation is the sincerest form of flattery.” In April 2013, professional networking site LinkedIn flattered Facebook by adding a mentions feature that auto-fills the names of contacts or companies in its status update box.

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