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Everything You Need to Know About Facebook’s Launch of Its Revamped Atlas Ad Platform

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Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.

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Non-Facebook Causes Site May Cause Confusion

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It seems like everybody is getting active these days — well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be supporting a lot of different causes from social sites like Facebook. And if you aren’t supporting any causes on Facebook yet, you’ll likely be surprised to know that you have more than one option to do so, and it’s kind of confusing to sort out, so I’ve done the work for you.

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