With owners of Apple devices being able to upgrade to iOS 8 starting Wednesday, Facebook is prepared for the new mobile operating system, as well.
Apple is set to release its new mobile operating system, iOS 8, Wednesday, and Facebook Preferred Marketing Developer and social media relationship platform Hootsuite is already on board with the new share extensions feature of iOS 8 — which allows third-party applications to provide their services via the share button in iOS apps such as Safari and Photos — with its announcement of the Hootsuite Share Extension.
Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Facebook announced a revamp of the way it ranks videos from both users and pages, with a focus on if users watched videos and for how long, adding that the change only applies to uploaded videos, and not links to videos, which are already treated in a similar fashion.
Facebook appears to be testing a new way for page administrators to promote their websites.