Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Thursday is the first day of spring, and Facebook shared some spring-cleaning tips for users looking to tidy up their News Feeds, shine up their profiles, organize their notifications, and get their privacy settings in order.
With the launch of video ads on Facebook on hold yet again, customizable video players provide a way for brands on the social network to feature their video content, and the latest entry in the field comes from Socialkick.
It’s not quite Throwback Thursday, but a throwback Facebook scam is back for another go-around, as Sophos’ Naked Security blog reported that the “girl killed herself video” bait-and-switch scam is worming its way around the social network for the fifth consecutive year.
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
Facebook announced in late January that page administrators would “soon” be able to add call to action buttons to the lower-right-hand corners of their page post ads, and it appears that soon may be here now.
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.