What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.
When Facebook released version 2.0 of its Pages Manager for iOS application earlier this month, it temporarily removed access to post insights such as clicks and people talking about this. Those features have been brought back in an update for the app released by the social network this week, sister blog Inside Facebook reported.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Facebook released version 2.0 of its Pages Manager for iOS application, adding features such as photo filters and stickers, but removing insights such as clicks and people talking about this, as well as other features, albeit temporarily.
In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.
Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.
Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads. This is only available in the ads application-programming interface — not yet in Power Editor or Ads Manager — but Facebook may make it available on those platforms in the future.
Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.
Not long after Facebook announced its redesigned News Feed, with its heavy emphasis on photos, many brands’ images looked improperly cropped for this new format. Images were centered on peoples’ waists, with text on their heads. Facebook recently revealed to AllFacebook the official measurements for photos in this more visual News Feed, as well as how pages and people can make sure their photos look good.
There has been much discussion over what kinds of posts are best to grab the attention of fans (and break through Facebook’s post-sorting algorithm), but a service hopes to give something back to page administrators when they share links. Newly rebranded VigLink Anywhere (formerly just a part of VigLink) helps generate revenue for pages whenever Facebook fans click on shared links and make purchases.