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Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics

David Cohen — Fri, 17 May 2013 10:20:13 +0000

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

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Facebook Updates Pages Manager For IOS

David Cohen — Thu, 09 May 2013 16:57:56 +0000

Facebook released version 2.0 of its Pages Manager for iOS application, adding features such as photo filters and stickers, but removing insights such as clicks and people talking about this, as well as other features, albeit temporarily.

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Facebook Expands FBX Test For News Feed Ads

Justin Lafferty — Mon, 06 May 2013 19:35:42 +0000

In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.

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12 Best Practices For Media Companies’ Facebook Pages

David Cohen — Thu, 02 May 2013 15:59:54 +0000

Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.

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Facebook Launches Cost Per Action For Advertisers

Justin Lafferty — Wed, 17 Apr 2013 15:54:40 +0000

Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads. This is only available in the ads application-programming interface — not yet in Power Editor or Ads Manager — but Facebook may make it available on those platforms in the future.

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INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm

Justin Lafferty — Mon, 15 Apr 2013 13:44:24 +0000

Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.

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HOW TO: Avoid Photo Fails In Facebook’s Redesigned News Feed

Justin Lafferty — Fri, 05 Apr 2013 14:30:35 +0000

Not long after Facebook announced its redesigned News Feed, with its heavy emphasis on photos, many brands’ images looked improperly cropped for this new format. Images were centered on peoples’ waists, with text on their heads. Facebook recently revealed to AllFacebook the official measurements for photos in this more visual News Feed, as well as how pages and people can make sure their photos look good.

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VigLink Generates Revenue For Facebook Page Owners Through Link Posts

Justin Lafferty — Mon, 01 Apr 2013 16:03:49 +0000

There has been much discussion over what kinds of posts are best to grab the attention of fans (and break through Facebook’s post-sorting algorithm), but a service hopes to give something back to page administrators when they share links. Newly rebranded VigLink Anywhere (formerly just a part of VigLink) helps generate revenue for pages whenever Facebook fans click on shared links and make purchases.

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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

Guest Writer — Fri, 29 Mar 2013 10:22:55 +0000

Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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Facebook Adds Tracking Specs To Ads API

David Cohen — Mon, 25 Mar 2013 16:54:04 +0000

Facebook introduced another way for advertisers on the social network to keep tabs on actions performed by users who interact with their ad campaigns: tracking specs.

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How Has Facebook Changed News Delivery?

Justin Lafferty — Mon, 25 Mar 2013 15:57:02 +0000

When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.

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HOW TO: Control Who Sees Your Facebook Posts

Justin Lafferty — Fri, 22 Mar 2013 17:56:39 +0000

The default sharing option for new Facebook users is set to public, meaning that anyone can see posts, even if they don’t have Facebook accounts. There are a few simple ways that Facebook users can change that, to make sure that only their friends (or a select group of their friends) can see posts. Additionally, users can select friends to not see posts.

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Facebook Prompts Some Pages To Share Links

Justin Lafferty — Wed, 20 Mar 2013 14:24:13 +0000

Facebook loves tweaking the status update boxes on users’ News Feeds in order to get them to share more, such as asking what they’re thankful for around Thanksgiving. Now it seems like status update boxes on page administrator screens are getting that treatment, too. Sister site Inside Facebook reported Wednesday that some pages are being prompted to share links back to their homepages.

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Facebook Offers Support For Nonprofit Organizations, Spotlights Movember

David Cohen — Wed, 20 Mar 2013 14:19:00 +0000

Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.

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Facebook Marketing Mistakes To Avoid

Justin Lafferty — Mon, 18 Mar 2013 15:56:07 +0000

While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. The company’s co-founder, Mike Maghsoudi, recently posted about five mistakes that he’s seen brands make on Facebook.

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