Team Edward or Team Jacob? The Twilight film series may be a wrap, but studio Lionsgate and creator Stephenie Meyer announced that five short films based on Twilight characters, helmed by aspiring female directors, will debut next year, exclusively on Facebook, The New York Times reported.
Former Facebook Vice President of Global Marketing Solutions, U.S. Tom Arrix, who left the social network last July, will help advise one of its Strategic Preferred Marketing Developers, as he was named to the board at Ampush.
Lionsgate teamed up with Facebook commerce provider Milyoni to make Abduction the first feature film to ever debut on Facebook the same day of its release on DVD, Blu-ray, and digital download.
How might Lionsgate monetize the 9.5 million fans who like this movie’s page on Facebook?