Lionsgate teamed up with Facebook commerce provider Milyoni to make Abduction the first feature film to ever debut on Facebook the same day of its release on DVD, Blu-ray, and digital download.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
How might Lionsgate monetize the 9.5 million fans who like this movie’s page on Facebook?
